MTN Ghana and MTV Base have launched ‘Room of Safety,’ a youth-led campaign promoting online child safety and positive digital behaviours across Africa.
A statement issued in Accra said the initiative forms part of MTN’s Help Children Be Children campaign and leverages the influence of MTV, MTV Base and its digital channels to foster change.
“Central to the initiative is a powerful 10-part short-form series, also titled ‘Room of Safety,’ which premiered on July 20, 2025, at 15:00 GMT on MTV Base, DStv channel 322, and on their social media handles,” it stated.
Through youth-driven storytelling, the series aims to spark dialogue, raise awareness, and equip young people to manage online risks.
“With its multi-platform distribution, the campaign is poised to reach millions of young Africans, catalyse community conversations, and influence safer digital behaviour across the continent,” it added.
The series features Paramount’s Culture Squad member Craig Nobela, alongside influencers Yanda Woods, LordKez, Foyin Ongunrombi, Azana, MajorSteez, Melissa Nayimuli, Mawelele and Naledi.
Ms Marina Madale, MTN Group Executive, said: “As technology evolves, we are seeing serious risks such as AI misuse, online stalking, and exploitation, which mirror and sometimes intensify the harm we once associated only with the physical world.”
“At MTN, we believe access must go hand-in-hand with protection. Through our partnership with MTV Base on ‘Room of Safety,’ we are amplifying the voices of young people to advocate for a more conscious digital future,” she added.
Mr Monde Twala, Senior Vice President at Paramount Africa, said MTV Base has spent the past two decades influencing youth culture and promoting key social issues.
He added that the network has long supported impactful content addressing HIV, gender equality and mental health.
“With ‘Room of Safety,’ we are continuing that legacy, empowering young people to navigate the digital world safely and confidently. This partnership with MTN is a powerful step in protecting the next generation and ensuring their voices are heard,” he stated.
Ms Adwoa Wiafe, MTN Ghana’s Chief Corporate Services and Sustainability Officer, emphasised the importance of youth empowerment.
“Online safety is a critical pillar for driving digital inclusion in Ghana, and it is imperative that MTN takes bold, proactive steps to foster a culture where young people feel empowered to openly discuss their online experiences with parents, educators, and peers.
“This platform is not just a conversation starter, it is a strategic enabler, designed to spark meaningful dialogue, build trust, and strengthen digital resilience among the youth in our communities,” she said.
Research conducted by Ipsos with MTN across Nigeria, South Sudan and Zambia revealed that one in ten children in Nigeria and South Sudan reported online harassment, while 20 per cent in South Sudan reported being bullied online—the highest among the three countries.